Media personality and star of new BBC One series “You Are What You Wear” Darren Kennedy has been announced as this year’s Ambassador for Dublin Simon Community’s “Longest Day” campaign. The campaign takes place each year in the lead up to the longest day of the year (June 20th) and aims to raise funds and awareness for more than 7,600 people experiencing homelessness in Dublin and all other counties served by the charity.
“Stretch for Simon” is the call to action for this year’s campaign and there are three ways supporters can “Stretch for Simon” this Longest Day. These include a sun salutations challenge, a range of virtual yoga and wellness classes and an option for participants to get creative and invent their own fundraising challenge.
Commenting on his involvement in the campaign, TV presenter, Entrepreneur and star of BBC One’s new series “You Are What You Wear” Darren Kennedy said:
“I’m delighted to be on board for this year’s Longest Day. I’ve been a great admirer of Dublin Simon’s work with individuals and families living homelessness for many years, so it means a lot to support the campaign. I will be taking on the 108 Sun Salutations challenge this June 20th and am encouraging my followers to get involved and join me on my journey. I’ve only recently gotten into yoga so I’m looking forward to the challenge and am delighted to be doing it for a good cause.”
Head of Fundraising & Communications at Dublin Simon Community, Emma Kilkenny said:
“We’re really looking forward to this year’s Longest Day campaign and are thrilled to have Darren involved. This year’s campaign is all about stretching, which takes us back to idea behind the Longest Day. While most of us love to see the stretch in the evenings as the summer draws closer, the sad reality is that for the 7,000 people living in homelessness in Dublin, those extra hours of sunshine are just more time to fill until it gets dark enough to sleep. More time to worry, more time to feel sad, more time to feel alone. When you’re stuck inside emergency accommodation or trying to care for your family in a cramped hotel room, every day feels like the longest day. This year’s June 20th is one like no other as we continue to navigate the Covid-19 pandemic. Now, more than ever before, we need your support to safeguard those most vulnerable in our community.”
To find out how to “Stretch for Simon” this Longest Day, visit http://www.dubsimon.ie/longestday2020/